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Is it About Money or Not?

The leaflet Examples That Illustrate We Are Not Logging for the Money contains twelve illustrative examples purported to show that (in the words of the leaflet) “we are not maximizing revenues” by doing things “the responsible Sea Ranch way.”

There is an attempt at sleight of hand in that rhetoric. “Not maximizing revenues” is not at all the same thing as not being motivated by money. In this community, being less responsible would not maximize revenue so much as maximizing opposition. A more insensitive plan would mean no revenue at all. In other words, it's still about the money: the “maximization” cited here is a red herring.

Meanwhile, two of the other leaflets emphasize revenue and cost avoidance (both of which are measured in money) as a motivation.

It still looks like the logging plan is about money.